Choices, Choices, Choices…
So the American Dream is over and USF1 has failed to make it to the 2010 championship. Campos barely got there but there is no doubt that USF1 became a laughing stock and may even have harmed the image of the sport – at the very least they have raised very important questions about the selection process, and why they were chosen over other, seemingly stronger and more valid proposals.
Now I fully admit that hindsight is a wonderful thing, but surely the FIA should have known that USF1 were among the weakest of the applications to join F1 in 2010 – after all, many were saying it at the time.
The way I see it, when the 2010 entries were handed out the new teams fell into one of these categories:
1) Already running a racing team in one of the junior categories like GP2, F2, F3, LMP etc
Advantages: Experienced at running a team and operating cars at races. Strong chances of finance through reputation plus existing contacts and sponsorship deals. May have young drivers under contract who are ready to step up.
Disadvantages: Do not have the facilities or experience to design & build their own car.
Chances of making it to the grid in 2010: Medium
Examples: Manor, Campos. In the past you could include Jordan, Sauber, Stewart
2) Already building their own racing cars
Advantages: Already have the facilities or experience to design & build their own car. Strong chances of finance through reputation plus existing contacts and sponsorship deals. May be able to attract drivers who have raced their cars in the past.
Disadvantages: Do not have experience at running a team and operating cars at races.
Chances of making it to the grid in 2010: Medium
Examples: Dallara, Lola, Wirth
3) 1 and 2 together
Advantages: All of the above.
Disadvantages: None of the above.
Chances of making it to the grid in 2010: High
Examples: Epsilon, Prodrive
4) Buying another team
Advantages: Off-the-shelf deal which comes with a car and a team ready to go. May come with drivers already.
Disadvantages: Expensive – do they really have the money? May not be a team for sale, unless they are poor performers. Subject to FIA approval.
Chances of making it to the grid in 2010: Medium
Examples: Stefan
5) A major car company
Advantages: Almost certainly have the money and the technology to go it alone.
Disadvantages: None really
Chances of making it to the grid in 2010: Medium/High
Examples: Lotus (backed by Proton)
6) None of the above
Advantages: None
Disadvantages: Never run a team before. Never designed a car before. No facilities to manufacture a car. Potentially no finance and no sponsorship links. No chance?
Chances of making it to the grid in 2010: Low
Examples: USF1.
I can see why the FIA thought – at the time – that Manor and Campos could make it. They were already running teams in the junior categories, even though they used customer cars, so they were part of way there (just like Jordan and Stewart, when they made the step up to F1). All they had to do was design and build a car – or get someone to do it for them – and find the money. Manor linked up with Wirth, landed Virgin, and made it to the grid comfortably. Campos linked up with Dallara and had cash troubles – despite the promised popularity of F1 in Spain at the moment – but that was not the fault of the FIA, and they just managed to squeeze in with about a week to spare.
But based on the criteria above I cannot see why they chose USF1. They were not an established team (like Manor or Campos). They were not an established constructor (like Dallara or Lola). They were not both these (like Epsilon or Prodrive). They were not manufacturer-backed (like Lotus). They were not buying an existing operation (like Stefan).
It could have been for political reasons (the Cosworth/FIA/FOTA thing). It could have been for marketing reasons (taking the sport back to America, even though they have no race). It could have been that they were taken in by Windsor’s sales patter, or chose not to believe the evidence.
Now Peter Windsor was boasting that he and Ken Anderson had been planning this for 5 years, and that they had a budget for 3 years which was secured before anybody talked about budget capping, which means it could have been in the region of £100m per year.
So where has this money gone? If it was there, then what happened to make it disappear? And if it was not there, does it mean that Windsor and co flat lied to the FIA, their business partners, staff and drivers? Either way that is serious mis-management.
Could the FIA have foreseen how things were going to turn out, once they had given them the entry? Possibly, possibly not. But based on the criteria above, should they have got that entry? And should they have got it ahead of other, stronger candidates like Epsilon, Lola and Prodrive? In my opinion, definitely not.
No matter the reasons for their selection, there is no doubt it was a mistake, and Max should bear responsibility for it and come clean about his reasons – making the FIA’s ‘due diligence’ public if necessary.

Great article, I thought from the beginning that Prodrive should have got the place. The only reason USF1 were picked was because the FIA probably thought that having American influence would bring money and TV viewers to the sport. F1heaven(Quote)
I’d have to agree with F1 Heaven.
I reckon it was in part to make up for the American GP being lost post Michelin-gate. Possibly Bernie realised that he had made a huge mistake with the lost US market and put pressure on his chum to have them accepted. We are starting to get more openess in F1 with Stewarding decisions and access to the teams and drivers via twitter, how about the FIA spills the beans on how they choose a new team. saltire(Quote)
When the three original teams were announced, I think it was Lola who made a comment about two not deserving to be there.
The thing was, it wasn’t entirely clear who were the two from the three as they all seemed a bit weak – but I think there was a general feeling that it probably wasn’t USF1. There was a bit of a sense that USF1 deserved to be there because they had expressed a desire to be there before the FIA even started sending out invites. As you say, that indicated that they were, in theory, capable of setting up a team without the need of a budget cap – an idea that was still to come from the FIA.
But why did USF1 fail? I don’t think it was money exactly, rather a poor piece of project management – and that’s a difficult commodity for the FIA to assess. It seems that sufficient sponsors were there but with nothing being delivered on time, why would sponsors pay up? And if the sponsors don’t pay up, you can’t pay the suppliers.
Take Jose Lopez as an example. The Argentinian Government make a down payment, they then expect to see something starting to resemble a car before handing over any more money. All they ever got was a nose cone – and they even smashed that up!
So while the choice of Manor and Campos always seemed strange, I don’t think USF1 was that questionable at the time.
Even Prodrive failed to turn up when they had a chance to join the grid and you’ve given them a High rating! Maverick(Quote)
I guess it would be easier if link was in english but nevertheless, here is the original:
http://www.f1-hr.com/clanak/sto-se-stvarno-dogodilo
and “translated” version:
http://translate.google.com/translate?js=y&prev=_t&hl=hr&ie=UTF-8&layout=1&eotf=1&u=http://www.f1-hr.com/clanak/sto-se-stvarno-dogodilo&sl=hr&tl=en
Cheers gman(Quote)
Thanks, nice link.
Bernie certainly didn’t help but USF1 could have set him straight by actually showing something productive – at least to their sponsors if not putting it in the public domain. At the very least, show Bernie something and shut him up but no, all they ever produced was weak sounding press rebuttals. Was Chad Hurley ever introduced to Bernie?
Bernie says he’s worried once, without naming names, and nobody actually came out and demonstrated that it wasn’t them. No surprise then if he repeats the comments. Maverick(Quote)