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	<title>Comments on: UK Viewing Figures 2012</title>
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	<link>http://www.vivaf1.com/blog/?p=12627</link>
	<description>Viva F1: It&#039;s a Formula One Revolution</description>
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		<title>By: Viva F1 &#187; Doom and Gloom in the World of F1</title>
		<link>http://www.vivaf1.com/blog/?p=12627&#038;cpage=1#comment-13633</link>
		<dc:creator>Viva F1 &#187; Doom and Gloom in the World of F1</dc:creator>
		<pubDate>Fri, 22 Feb 2013 14:25:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.vivaf1.com/blog/?p=12627#comment-13633</guid>
		<description>[...] with coverage shared between Sky and the BBC was to blame. At the end of last year, I looked at the average viewing figures for each race which gives a more realistic appraisal of the effect of the broadcaster share. However, the [...]</description>
		<content:encoded><![CDATA[<p>[...] with coverage shared between Sky and the BBC was to blame. At the end of last year, I looked at the average viewing figures for each race which gives a more realistic appraisal of the effect of the broadcaster share. However, the [...]</p>
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		<title>By: Mav</title>
		<link>http://www.vivaf1.com/blog/?p=12627&#038;cpage=1#comment-13631</link>
		<dc:creator>Mav</dc:creator>
		<pubDate>Fri, 22 Feb 2013 00:34:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.vivaf1.com/blog/?p=12627#comment-13631</guid>
		<description>&lt;blockquote cite=&quot;comment-13627&quot;&gt;

His UK annual figures of 28.6m at an average of under 1.5m/race seemed ludicrous.&lt;/blockquote&gt;

Well my figures are from BARB - the official source of viewing figures in the UK. These are the average viewers for each race programme. Incidentally, Sky doesn&#039;t particularly like this measure as they have a longer pre-race build-up than the BBC but instead of complaining about that fact I think they should concentrate on making the pre-race build-up more watchable, or shorter, or both - after all, that&#039;s when they&#039;re putting adverts on.

The figures quoted by Sylt are the &quot;reach&quot; figures which is simply the number of people who have watched more than 15 minutes of the 2012 F1 season. Those who have sat through some 30 hours or more will still be counted as one person and, significantly, you can&#039;t really divide it by the number of races to get an average number of viewers per actual race. 

Incidentally, the FIA&#039;s approach meant F1 WASN&#039;T the most watched annual sports event in 2012 as the World Touring Car Championship topped F1 with a global reach of 512 million viewers! (The Superbowl would make them both weep but that&#039;s another story.)

More here: http://www.vivaf1.com/blog/?p=12757</description>
		<content:encoded><![CDATA[<blockquote cite="comment-13627">
<p>His UK annual figures of 28.6m at an average of under 1.5m/race seemed ludicrous.</p></blockquote>
<p>Well my figures are from BARB &#8211; the official source of viewing figures in the UK. These are the average viewers for each race programme. Incidentally, Sky doesn&#8217;t particularly like this measure as they have a longer pre-race build-up than the BBC but instead of complaining about that fact I think they should concentrate on making the pre-race build-up more watchable, or shorter, or both &#8211; after all, that&#8217;s when they&#8217;re putting adverts on.</p>
<p>The figures quoted by Sylt are the &#8220;reach&#8221; figures which is simply the number of people who have watched more than 15 minutes of the 2012 F1 season. Those who have sat through some 30 hours or more will still be counted as one person and, significantly, you can&#8217;t really divide it by the number of races to get an average number of viewers per actual race. </p>
<p>Incidentally, the FIA&#8217;s approach meant F1 WASN&#8217;T the most watched annual sports event in 2012 as the World Touring Car Championship topped F1 with a global reach of 512 million viewers! (The Superbowl would make them both weep but that&#8217;s another story.)</p>
<p>More here: <a href="http://www.vivaf1.com/blog/?p=12757" rel="nofollow">http://www.vivaf1.com/blog/?p=12757</a></p>
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		<title>By: TJ</title>
		<link>http://www.vivaf1.com/blog/?p=12627&#038;cpage=1#comment-13629</link>
		<dc:creator>TJ</dc:creator>
		<pubDate>Thu, 21 Feb 2013 16:09:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.vivaf1.com/blog/?p=12627#comment-13629</guid>
		<description>&lt;strong&gt;&lt;a href=&quot;#comment-13627&quot; rel=&quot;nofollow&quot;&gt;TJ&lt;/a&gt;&lt;/strong&gt;, 

lubricious...I wish! Ludicrous maybe.</description>
		<content:encoded><![CDATA[<p><strong><a href="#comment-13627" rel="nofollow">TJ</a></strong>, </p>
<p>lubricious&#8230;I wish! Ludicrous maybe.</p>
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		<title>By: TJ</title>
		<link>http://www.vivaf1.com/blog/?p=12627&#038;cpage=1#comment-13628</link>
		<dc:creator>TJ</dc:creator>
		<pubDate>Thu, 21 Feb 2013 14:12:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.vivaf1.com/blog/?p=12627#comment-13628</guid>
		<description>&lt;strong&gt;&lt;a href=&quot;#comment-13591&quot; rel=&quot;nofollow&quot;&gt;CD&lt;/a&gt;&lt;/strong&gt;, 

Totally concur but late last year I took the advice of one fan and got a satellite kit (£50) and tuned it into RTL and (providing I use 5Live commentary) I got the last few restricted race&#039;s live.   Not BBCHD with all the bells and whistles admittedly and I don&#039;t know how long it&#039;ll last for but it works really well. 

Anyway if the signal becomes encrypted at some point, I like you will I suppose lose all interest in F1, certainly the one thing I discovered about having half the season restricted to highlights, it diminished even the live transmissions to the point there were some I chose to miss.

Never ever thought that would happen. Classic error by anyone to overprice any commodity, simply stifles demand.</description>
		<content:encoded><![CDATA[<p><strong><a href="#comment-13591" rel="nofollow">CD</a></strong>, </p>
<p>Totally concur but late last year I took the advice of one fan and got a satellite kit (£50) and tuned it into RTL and (providing I use 5Live commentary) I got the last few restricted race&#8217;s live.   Not BBCHD with all the bells and whistles admittedly and I don&#8217;t know how long it&#8217;ll last for but it works really well. </p>
<p>Anyway if the signal becomes encrypted at some point, I like you will I suppose lose all interest in F1, certainly the one thing I discovered about having half the season restricted to highlights, it diminished even the live transmissions to the point there were some I chose to miss.</p>
<p>Never ever thought that would happen. Classic error by anyone to overprice any commodity, simply stifles demand.</p>
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		<title>By: TJ</title>
		<link>http://www.vivaf1.com/blog/?p=12627&#038;cpage=1#comment-13627</link>
		<dc:creator>TJ</dc:creator>
		<pubDate>Thu, 21 Feb 2013 13:48:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.vivaf1.com/blog/?p=12627#comment-13627</guid>
		<description>Mav;

Wondering where the figures originated from? 

Just looked a &#039;Sylt&#039; article in the Guardian 16/02 on the same topic (I know, I know). 

His UK annual figures of 28.6m at an average of under 1.5m/race seemed lubricious. Is there a reason other then Christian&#039;s propensity for taking the first thing Bernie say&#039;s and repeating it verbatim?</description>
		<content:encoded><![CDATA[<p>Mav;</p>
<p>Wondering where the figures originated from? </p>
<p>Just looked a &#8216;Sylt&#8217; article in the Guardian 16/02 on the same topic (I know, I know). </p>
<p>His UK annual figures of 28.6m at an average of under 1.5m/race seemed lubricious. Is there a reason other then Christian&#8217;s propensity for taking the first thing Bernie say&#8217;s and repeating it verbatim?</p>
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		<title>By: CD</title>
		<link>http://www.vivaf1.com/blog/?p=12627&#038;cpage=1#comment-13591</link>
		<dc:creator>CD</dc:creator>
		<pubDate>Tue, 12 Feb 2013 05:20:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.vivaf1.com/blog/?p=12627#comment-13591</guid>
		<description>I was done with the deal the moment it was announced.
 
I was shocked by the way the BBC handled it, and serving us a platter of  leftovers (despite the great job by Jake et al).
 
I was a die-hard F1 fan for 20 years too. Never missed a race (even when travelling around the world!).

I boycotted the 2012 season, and hardly checked any websites throughout the season, though I was present at the Chinese GP (tickets bought before the deal was announced).
 
It&#039;s heartening to see the poor Sky figures. Shame for the BBC, but you reap what you sow.
 
I also won&#039;t go back until it is back on FTA TV.</description>
		<content:encoded><![CDATA[<p>I was done with the deal the moment it was announced.</p>
<p>I was shocked by the way the BBC handled it, and serving us a platter of  leftovers (despite the great job by Jake et al).</p>
<p>I was a die-hard F1 fan for 20 years too. Never missed a race (even when travelling around the world!).</p>
<p>I boycotted the 2012 season, and hardly checked any websites throughout the season, though I was present at the Chinese GP (tickets bought before the deal was announced).</p>
<p>It&#8217;s heartening to see the poor Sky figures. Shame for the BBC, but you reap what you sow.</p>
<p>I also won&#8217;t go back until it is back on FTA TV.</p>
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		<title>By: ac</title>
		<link>http://www.vivaf1.com/blog/?p=12627&#038;cpage=1#comment-13549</link>
		<dc:creator>ac</dc:creator>
		<pubDate>Mon, 28 Jan 2013 23:14:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.vivaf1.com/blog/?p=12627#comment-13549</guid>
		<description>i was an f1 fan for 20 years always watched live if possible.  even itv years, watched less and less in 2012 not sure if i will watch any in 2013  btcc is new thing, will boycott until back on terrestrial tv</description>
		<content:encoded><![CDATA[<p>i was an f1 fan for 20 years always watched live if possible.  even itv years, watched less and less in 2012 not sure if i will watch any in 2013  btcc is new thing, will boycott until back on terrestrial tv</p>
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		<title>By: str8y</title>
		<link>http://www.vivaf1.com/blog/?p=12627&#038;cpage=1#comment-13541</link>
		<dc:creator>str8y</dc:creator>
		<pubDate>Thu, 24 Jan 2013 10:25:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.vivaf1.com/blog/?p=12627#comment-13541</guid>
		<description>Loving The Graphs. Cheers MAV</description>
		<content:encoded><![CDATA[<p>Loving The Graphs. Cheers MAV</p>
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		<title>By: Mav</title>
		<link>http://www.vivaf1.com/blog/?p=12627&#038;cpage=1#comment-13525</link>
		<dc:creator>Mav</dc:creator>
		<pubDate>Tue, 01 Jan 2013 22:38:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.vivaf1.com/blog/?p=12627#comment-13525</guid>
		<description>It is fair to note that the home-driver effect has waned of course. Hamilton&#039;s arrival reversed a year-on-year decline going back to 1996. A British driver has been in the Championship hunt every year since 2007 until 2011. Maybe the new rules were enough in themselves for F1 to shake off Vettel&#039;s dominance in 2011 - there was also the drama of Hamilton vs Massa of course. This year Button has been out of it for a long while and Hamilton was left with too much to do by McLaren. 

It&#039;s certainly not the whole issue, but I wonder how much the figures would have dipped by if either Hamilton or Button where within a chance of the title in Brazil?</description>
		<content:encoded><![CDATA[<p>It is fair to note that the home-driver effect has waned of course. Hamilton&#8217;s arrival reversed a year-on-year decline going back to 1996. A British driver has been in the Championship hunt every year since 2007 until 2011. Maybe the new rules were enough in themselves for F1 to shake off Vettel&#8217;s dominance in 2011 &#8211; there was also the drama of Hamilton vs Massa of course. This year Button has been out of it for a long while and Hamilton was left with too much to do by McLaren. </p>
<p>It&#8217;s certainly not the whole issue, but I wonder how much the figures would have dipped by if either Hamilton or Button where within a chance of the title in Brazil?</p>
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		<title>By: Sebastian X</title>
		<link>http://www.vivaf1.com/blog/?p=12627&#038;cpage=1#comment-13511</link>
		<dc:creator>Sebastian X</dc:creator>
		<pubDate>Mon, 31 Dec 2012 23:58:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.vivaf1.com/blog/?p=12627#comment-13511</guid>
		<description>Sky are happy to be taking viewers from the BBC for its own sake. Murdoch would like to see the BBC crushed. The less the BBC has to offer, the more likely the public will subscribe to Sky (and watch the adverts) even if not the F1 service. Freezing the licence-fee and making the BBC find millions to pay for things it did not use to cover will do no harm in persuading The Sun to support Cameron for the next election.</description>
		<content:encoded><![CDATA[<p>Sky are happy to be taking viewers from the BBC for its own sake. Murdoch would like to see the BBC crushed. The less the BBC has to offer, the more likely the public will subscribe to Sky (and watch the adverts) even if not the F1 service. Freezing the licence-fee and making the BBC find millions to pay for things it did not use to cover will do no harm in persuading The Sun to support Cameron for the next election.</p>
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		<title>By: Alianora La Canta</title>
		<link>http://www.vivaf1.com/blog/?p=12627&#038;cpage=1#comment-13508</link>
		<dc:creator>Alianora La Canta</dc:creator>
		<pubDate>Mon, 31 Dec 2012 19:15:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.vivaf1.com/blog/?p=12627#comment-13508</guid>
		<description>&lt;strong&gt;&lt;a href=&quot;#comment-13484&quot; rel=&quot;nofollow&quot;&gt;karen&lt;/a&gt;&lt;/strong&gt;, 

Maybe that&#039;s what they need to get to hit their long-term target having missed the 2012 one.</description>
		<content:encoded><![CDATA[<p><strong><a href="#comment-13484" rel="nofollow">karen</a></strong>, </p>
<p>Maybe that&#8217;s what they need to get to hit their long-term target having missed the 2012 one.</p>
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		<title>By: Kimster</title>
		<link>http://www.vivaf1.com/blog/?p=12627&#038;cpage=1#comment-13489</link>
		<dc:creator>Kimster</dc:creator>
		<pubDate>Sun, 30 Dec 2012 23:30:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.vivaf1.com/blog/?p=12627#comment-13489</guid>
		<description>&lt;blockquote cite=&quot;comment-13488&quot;&gt;

Maybe they’re getting rid of Georgie Thompson  


&lt;/blockquote&gt;

And potentially lose Poker Channel viewers?</description>
		<content:encoded><![CDATA[<blockquote cite="comment-13488">
<p>Maybe they’re getting rid of Georgie Thompson  </p>
</blockquote>
<p>And potentially lose Poker Channel viewers?</p>
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